Keynote from Sara Dolnicar

Prof. Sara Dolnicar

«Automatic measurement of environmental performance in tourism businesses and pathways towards improvement»

The United Nations sustainable Development Goals call for more sustainable consumption and productions and, in some areas, set tangible goals, including a halving of food waste by 2050. As tourism researchers we can contribute by developing and empirically testing the effectiveness of behavioural change interventions. To be able to pursue this line of research effectively, however, individual aspects of environmental performance in tourism businesses must be measures to be able to test for improvement. This presentation introduces such an automatic measurement system, the Global Sustainability Lab, which enables large-scale field experimentation and can double up as an automatic, objective eco-certification mechanism.   

More ...